Recently, the 2018 Global Tire Tech Forum (GTTF) organized by China Rubber Industry Association (CRIA) took place in Hefei. With the theme of "Green, Innovation, Sharing and Future", the forum attracted over 260 representatives from the tire industries both at home and abroad as well as the upstream & downstream industries.

At the supplier of rubber chemical products, Sennics delivered a keynote speech entitled "Antioxidants' volatile compounds and tire smell", which briefed the guests on the source automobile tire smell, as well as the measures controlling major volatile compounds produced in the processing of tire rubber materials. Through this speech, Sennics showcased its enterprising spirit, pragmatic approach and R&D capacity while displaying its unwavering determination of pursuing a green and sustainable development model. The speech garnered extensive attention and positive feedback from experts and guests in attendance.

It is learned that as a platform geared toward tire R&D, design, process, application of advanced materials and supporting requirement for automobiles, the GTTF has been held for five consecutive years, allowing industrial peers to discuss cutting-edge tire-making technology and offering valuable solutions. It boasts considerable influence in tire industry worldwide. As 2018 marks the 40^th anniversary of China's reform and opening-up, China's economic development has shifted from fast growth to high-quality development. The tire industry, an important part of the national economy, has also moved into the high-quality development stage. How to explore new technologies and new solutions in the new era and how to train the spotlight on achieving high-quality development of the tire industry and accelerating its transformation and upgrade have become not only the major questions for the industry and enterprises, but also the key topics at the forum.